The Team
Special Advisor

Prof. Dan Ariely
Professor of Psychology and Behavioral Economics at Duke University
Advisory Board

Gili Hoch
Finance Specialist
SVP Strategy and BizDev at Isracard
Head of Direct Equity Investments at Migdal Insurance
Managed Baidu’s investments activity in Israel - Invested in Taboola & Dynamic Yield

Tal Shapsa Heiman
Behavioral Economics Specialist
Founding Partner at Out of Line, building behavior-changing products
Ex senior economist at Barclays Bank (New York) and Israel's Ministry of Finance

Gili Hoch
Finance Specialist
SVP Strategy and BizDev at Isracard
Head of Direct Equity Investments at Migdal Insurance
Managed Baidu’s investments activity in Israel - Invested in Taboola & Dynamic Yield

Daniel Rejzner
CEO at OurCart, Retailer & CPG Specialist
B2B2C CPG at Retail
successful startup.
Helps brands gain insight into shopper behavior at retail.
Operates in 16 markets worldwide, including the US, EU, and Asia.